The importance of professionalism within the construction industry Essay

The importance of professionalism within the construction industry - Essay Example For the construction industry, professionalism is important as it avails self-identity. The self-identity stems from the professional firms that personnel within the industry have created. For example in the engineering and architecture industry that have professional bodies, which act as reglators of the graduates who wish to be recognised as qualified, trusted, and capable professionals. The self-identity is also created through professionalism by the belief that exists among the public domain and the community at large that members of these bodies work to serve them (Murray & Dainty, 2013). Professionalism in the construction industry has also aided in ensuring that the experts in this industry are not money-minded, but work to ensure that their customers get the best and serve the needs that the society wants to be addressed and solved. Hence, an aspect of discipline is instilled in the industry through professionalism. Without discipline, any profession is bound to fail in the l ong run. Hence, the durability of the construction industry is fortified by professionalism (Murray & Dainty, 2013). Through professionalism, the corporate social responsibility of the construction industry is enhanced. The enhancement of the corporate social responsibility serves to boost the function-ability and delivery of the industry. Delivery is of great importance to any industry, without it, the industry cannot function. It is through this responsibility that targets are set and met, which ensures that the professional conduct.

Marketing Synthesis Research Paper Example | Topics and Well Written Essays - 1250 words

Marketing Synthesis - Research Paper Example Competitive advantage therefore relates to the sustainability of a given business in relation to the threats and competition posed by businesses that are in the same markets as the entity in question. PPGL maintains a competitive advantage because it remains profitable and it controls a significant share of the market of consumers who seek babies, children and adults clothing and related equipments. Additionally, the financial statements of PPGL shows that continues to make profits and is listed on the New Zealand stock exchange as a public company. â€Å"Differentiation involves creating differences in the firms product offerings that set it apart from competing offerings† (Ferrell & Hartline, 2010 p209). Differentiation therefore refers to the ability of a business to give a unique and distinct offering to consumers. This will ensure that consumers will prefer to buy their products rather than other products. Differentiation is based on the added value that a business gives to its consumers that cannot be obtained elsewhere. PPGL has a wide range of products, most of which are unique in appearance and design. They provide seasonal ranges that are always different from what others offer and focus on contemporary designs that are appreciated by the middle-class of New Zealand. Total product offering refers to the idea of developing a unique product into a form that is acceptable for the market place (Longenecker, 2009 p160). In other words, total product/service offering is about how a business presents a given product that it sells to the public. It is concerned with branding, packaging, labeling and related issues like warranties (Longenecker, 2009 p160). PPGL has five unique brands for women and adults: Who is Henri, Spirit, Concept, Isobelle & Live.Love.Play. It also has a range of 21 brands that are related to babies clothing and equipment. All these brands provide a range of cloths that have different images and appeal to different units of